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Cost-Leadership Strategy
A business strategy aiming to become the lowest cost producer in the industry, often leading to competitive pricing.
First-Mover Strategy
A market approach where a company is the first to enter a specific market or industry, aiming to gain an advantage by establishing brand loyalty and erecting barriers to entry for future competitors.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.
Global Diversification
A strategy that involves a company expanding its operations and investments across a wide range of countries and markets to reduce risk.
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