Which of the Following Does Not Pertain to the Term

question 24

Multiple Choice

Which of the following does not pertain to the term glocalization?

• A)was popularized by British sociologist Roland Robertson in the 1990s
• B)refers to the creation or distribution of global products that are customized to suit local laws
• C)using the Internet to provide local messages on a global basis
• D)emphasizes the belief that international sales succeed when companies adapt the product or promotion specifically to a particular locale
• E)popularized by Harvard professor Theodore Levitt