If You Were Trying to Select a Strong Brand Name

question 56

Multiple Choice

If you were trying to select a strong brand name that would aid marketing objectives, your authors suggest that you NOT do which of the following?

• A)differentiate your product from that of the competition
• B)describe the product so prospects know exactly what to expect
• C)choose a common, easily understandable word
• D)choose a name that is compatible with the product
• E)choose a name that is easily pronounced and memorable

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Definitions:

Thymine

is one of the four nucleobases in the nucleic acid of DNA that is represented by the letter T.

Nucleotides

The basic building blocks of nucleic acids (DNA and RNA), consisting of a sugar, a phosphate, and a nitrogenous base.

Amino Acids

The organic compounds that combine to form proteins, which are essential for the structure, function, and regulation of the body's tissues and organs.

Phosphate Groups

Phosphate groups consist of a phosphorus atom bonded to four oxygen atoms and are critical components of many biological molecules, including DNA, RNA, and ATP.