After the Overall Copy Objectives Are Determined, We Should Be

question 77

Multiple Choice

After the overall copy objectives are determined, we should be ready to:

• A)determine what motivates people.
• B)determine whether the budget will allow for embellishments.
• C)address production needs.
• D)implement the copy strategy.
• E)select the appropriate visuals.

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Definitions:

Required Rate

The minimum rate of return on an investment that a investor deems necessary to justify the risk of the investment.

Financial Break-even

The juncture where the total expenses match the total income, resulting in no gain or loss.

Sales Level

The quantity or volume of products or services sold or targeted to be sold within a specific period.

Zero NPV

A situation where the net present value (NPV) of an investment is zero, indicating that the investment is expected to break even and not generate any net profit or loss over time.