When an Advertiser Is Able to Select a Set of Words

question 31

Multiple Choice

When an advertiser is able to select a set of words that illuminates the advertising and encapsulates the promise that can only be associated with its brand, it is using:

• A)integrated marketing communications.
• B)synchronicity.
• C)verbal similarity.
• D)creative consideration.
• E)dynamic theme adjustment.

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Definitions:

Salvation

In spiritual beliefs, Christians believe that being saved from sin and its penalties is achieved through faith in Christ.

Martin Luther

A German priest, monk, and theologian who initiated the Protestant Reformation in the 16th century by challenging the teachings and practices of the Roman Catholic Church.

Personal Faith

An individual's private belief system or religious conviction, which guides their morals, values, and actions independently of organized religion.

Huguenots

French Protestants in the 16th and 17th centuries who faced severe persecution by the Catholic majority, many of whom emigrated to find religious freedom.