Which of the Following Is Characteristic of Attitudinal Continuity

question 85

Multiple Choice

Which of the following is characteristic of attitudinal continuity?

• A)expression of a consistent feeling or tone from ad to ad
• B)is ineffective in campaigns that have no theme line
• C)always excludes visual and verbal continuity
• D)provides enough of a dynamic shift to maintain interest
• E)use of the same copy objective in each ad in a campaign

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Definitions:

Neural Pathways

Networks of neurons in the brain that are involved in the transmission of information from one part of the brain to another.

Emotions

Complex psychological states that involve an interplay of physiological arousal, expressive behaviors, and conscious experience.

Reflexes

Automatic, involuntary responses to certain stimuli that serve protective roles, such as the knee-jerk reflex.

Chemical Messenger

Substances in the body such as hormones and neurotransmitters that transmit signals from one cell to another.