An Additional Responsibility of the Media Planner When Developing Media

question 36

Multiple Choice

An additional responsibility of the media planner when developing media strategy is:

• A)matching prospects for a product with users of specific media.
• B)creating the promotional theme.
• C)selecting the desired number of trade inserts during the product-purchase cycle.
• D)selecting spokespersons.
• E)selecting the best visual approach.

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Definitions:

Division of Labor

The allocation of different parts of a manufacturing process or task to different individuals in order to improve efficiency.

Hierarchy of Authority

The structured ranking of positions within an organization, where every level is subordinate to the one above it.

Departmentalization

The method an organization uses to structure itself by dividing responsibilities among different departments or units based on task, function, product, geography, or customer.

James D. Thompson

A sociologist known for his contributions to organizational theory, particularly for his work on organizations as open systems and technologies.