General Electric Has a Model Branding Strategy That Includes a Number

question 47

Multiple Choice

General Electric has a model branding strategy that includes a number of steps. The step that is between making a promise and being consistent is:

• A)create a memorable trademark.
• B)effectively communicate the promise.
• C)do not get boring.
• D)work on logo.
• E)pick a distinctive name.

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Definitions:

Approachable

being easy to approach or talk to; friendly and open to communication or contact.

Cooperative

Involving mutual assistance in working toward a common goal, characterized by the willingness of individuals to work together.

Impression Management

The process by which individuals attempt to control the perceptions others have of them, often to align with their own desired image.

Systematic Attempt

A methodical and organized effort to achieve a specific goal or solve a problem.