In the Process of Selecting a Memorable New Name for a Product

question 87

Multiple Choice

In the process of selecting a memorable new name for a product, after you have thoroughly described whom you are targeting with the name, the next step is to:

• A)build a list of new names.
• B)test the name with selected publics before using it.
• C)list names you like and the names you do not like.
• D)pick your favorites.
• E)combine name parts and words.

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Definitions:

Growth

The process of increasing in size, number, value, or strength, often used in contexts of individual development, economic progress, or business expansion.

Takeoff

In business, refers to the phase where a product or company experiences rapid growth after initial establishment. In aviation, it describes the act of an aircraft becoming airborne.

Birth Stage

The initial phase in the lifecycle of a company or product, characterized by development and early market introduction efforts.

Entrepreneurial Firms

Businesses characterized by innovative strategies, processes, and a risk-taking mindset aimed at market impact and growth.