Which of the Following Would NOT Be an Effective Use

question 67

Multiple Choice

Which of the following would NOT be an effective use of spokespersons in a TV spot?

• A)using a person who delivers the copy directly to viewers
• B)using a powerful person who overshadows the product or service
• C)using a person who comfortably uses the product
• D)using a person who is likeable and believable
• E)having the spokesperson display and demonstrate the product

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Definitions:

Principal-Agent Problem

A dilemma in economics occurring when one party (the agent) is able to make decisions and/or take actions on behalf of, or that impact, another party (the principal).

Profit-Sharing Plans

A company program that gives employees a share in the profits of the company.

Residual Claimants

Individuals or entities entitled to a share of a company's profits after all obligations have been met.

Team Production

A production process in which employees work together under the supervision of the owner or the owner’s representative.