Which of the Following Have Respondents Indicated in Various Studies

question 65

Multiple Choice

Which of the following have respondents indicated in various studies that advertisers ought to factor into their spots?

• A)Product category is irrelevant.
• B)Liking depended only slightly on entertainment value in a spot.
• C)People like commercials they feel are worth remembering.
• D)Original or novel approaches alone translate into likability for the commercial.
• E)Liking a commercial went well beyond mere entertainment.

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Definitions:

Strict Adherence

The act of closely following guidelines, rules, or protocols without deviation.

Interface

A point of interaction or communication between two systems, devices, or groups, often designed to enable function and usability.

Mixed Methods Researchers

Researchers who integrate both quantitative and qualitative research methods in their studies to gain a more comprehensive understanding of a phenomenon.

Research Strands

Distinct thematic areas or lines of investigation within a broader research field.