When the Writer and Layout Person Collaborate on an Ad

question 84

Multiple Choice

When the writer and layout person collaborate on an ad, their first task is to determine:

• A)where to place the headline.
• B)whether to use a subhead.
• C)the most important element in the ad.
• D)what emphasis to place on the price of the product.
• E)the overall tone of the piece.

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Definitions:

Mutually Amnesic

Characterizes a state where two or more individuals mutually have no memory of certain events or experiences.

Culture-Bound

Conditions or phenomena that are understood or perceived within the context of a specific culture.

Researchers

Individuals who conduct systematic investigation to establish facts and reach new conclusions in various fields of study.