Which of the Following Is NOT a Factor in the Challenge

question 63

Multiple Choice

Which of the following is NOT a factor in the challenge to create effective concepts and advertisements?

• A)"overchoice"
• B)time famine
• C)ease for the audience to "turn off" the medium
• D)media clutter
• E)knowledge as power

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Definitions:

Prospective Buyer

A potential customer who has shown interest in a company's product or service and is considered likely to make a purchase.

FAB Selling Technique

A sales strategy emphasizing the Features, Advantages, and Benefits of a product or service to persuade potential customers.

Regular Cola

A standard, traditional flavor of cola beverage, not characterized by any unique or distinguishing ingredient adaptations.

Need

A basic requirement or necessity that motivates behavior towards its satisfaction.