Advertisers Use Tracking Studies to Measure

question 14

Multiple Choice

Advertisers use tracking studies to measure:

• A)trends, brand awareness, and interest in purchasing.
• B)layout and other design features.
• C)product sales success.
• D)the cost outlay for each advertising campaign.
• E)the value of the up-front research.

---

Definitions:

Obesity Rates

The percentage of the population that is classified as obese, based on specific measurement criteria such as BMI.

Adolescents

Individuals in the developmental stage that transitions from puberty to legal adulthood, typically ranging from ages 13 to 19.

High-School Day

Pertaining to a typical day within a high school setting, often structured around an academic schedule, extracurricular activities, and social interactions.

Sleep

A natural, periodic state of rest for the mind and body, during which consciousness is partly or completely lost and there is a decrease in bodily movement and responsiveness.