Characteristics of a Subheadline Include All of the Following EXCEPT

question 89

Multiple Choice

Characteristics of a subheadline include all of the following EXCEPT:

• A)spells out the promised headline.
• B)uses smaller type than the headline but bigger than the body copy.
• C)should be even briefer than the headline.
• D)acts as a transition to opening paragraph of the copy.
• E)used only when the message is long.

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Definitions:

Purely Competitive Market

A market structure characterized by a large number of small firms, a homogeneous product, free entry and exit, and perfect information, leading to firms being price takers.

Short Run

A time period in which at least one factor of production is fixed, limiting the ability of a firm to adjust its output.

Automatic Market Adjustments

The self-regulating nature of the marketplace that responds to supply and demand changes to reach equilibrium without outside intervention.

Long-run Equilibrium

A state in which, given enough time for all adjustments to be made, there is no incentive for firms to enter or exit an industry, and prices stabilize.