The Values and Life Style (VALS^TM)psychographic Segmentation System Is Designed

question 37

Multiple Choice

The Values and Life Style (VALS^TM) psychographic segmentation system is designed to predict consumer behavior by profiling:

• A)psychology and motivation of American consumers.
• B)psychology and demographics of American consumers.
• C)demographics and motivation of American consumers.
• D)demographics and learning capabilities of American consumers.
• E)the thoughts and feelings of American consumers.

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Definitions:

Stock Exchanges

Marketplaces where stocks and other securities are bought and sold, functioning as a platform for companies to raise capital and for investors to trade.

NASDAQ

An international e-marketplace dedicated to the buying and selling of securities, which also acts as the benchmark for U.S. tech stocks.

NYSE

New York Stock Exchange; a leading global stock exchange where shares of public companies are bought and sold.

Dealer Market

A dealer market is a financial market mechanism in which dealers buy and sell securities for their own accounts, providing liquidity and pricing to the market.