The Account Planner Must Do All of the Following EXCEPT

question 51

Multiple Choice

The account planner must do all of the following EXCEPT:

• A)discern not just who buys specific brands, but why.
• B)be responsible for all research.
• C)understand and represent the target audience.
• D)provide insight that moves the discussion from I think to I know.
• E)control the budget.

---

Definitions:

Ageism

Prejudice or discrimination against individuals based on their age, particularly older people.

Imperfect Copies

Reproductions or duplicates that contain flaws or differences from the original item.

Nursing Homes

Facilities designed to provide residential care and medical services to elderly or disabled individuals.

Elderspeak

A form of speech style sometimes used by younger people when talking to the elderly, characterized by simplified syntax, exaggerated intonation, and a slower rate, often perceived as patronizing.