When Account Planners Fulfill Expectations of What Their Role Is

question 86

Multiple Choice

When account planners fulfill expectations of what their role is during creative development, their key benefit to the creative team is in their:

• A)providing a consumer-focused advertising strategy that persuasively talks to the targeted audience.
• B)providing usable research with information that provides useful insights.
• C)offering understanding, empathy, and the ability to connect with prospects.
• D)being a defender in the organization who will blunt the impact of research findings.
• E)representing the client in a way that subordinates the needs of the prospective customers.

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Definitions:

Paper Check Processing

The procedure involved in the exchange and clearance of checks between banks through physical or electronic means.

Perceived Market Share

An estimate of the percentage of the total market volume or value that is captured by a company or product, based on the perception of customers or market analysts.

Actual Market Share

The real percentage of an industry or market's total sales that is earned by a particular company over a specified time period.

Demand Curve

A visual diagram that illustrates the connection between the cost of a product or service and the amount consumers want to buy at different price levels.