The Account Planner Must Do All of the Following EXCEPT

question 51

Multiple Choice

The account planner must do all of the following EXCEPT:

• A)discern not just who buys specific brands, but why.
• B)be responsible for all research.
• C)understand and represent the target audience.
• D)provide insight that moves the discussion from I think to I know.
• E)control the budget.

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Definitions:

Neuroticism

A personality trait characterized by anxiety, fear, moodiness, worry, envy, frustration, jealousy, and loneliness.

Big Five Model

The Big Five Model is a psychological theory that identifies five main dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Temperamental

Pertaining to an individual's personality, disposition, and emotional responses, which are often innate and can influence their behavior and interactions.

Self-esteem

An individual's subjective evaluation of their own worth or value.