Which of the Following Would NOT Be a Technique Employed

question 13

Multiple Choice

Which of the following would NOT be a technique employed by database marketers to learn a great deal about how consumers live?

• A)sweepstake entries
• B)free product offers
• C)VALS description
• D)merchandise orders
• E)rebate information

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Definitions:

Variable Costing

A costing method in which variable manufacturing costs are included in product costs, while fixed manufacturing costs are treated as period expenses.

Fixed Factory Overhead

Indirect manufacturing costs that remain constant regardless of the level of production, such as rent, insurance, and salaries of certain managers.

Variable Costing

An accounting method in which costs vary in proportion to the volume of output; this includes direct materials, direct labor, and variable manufacturing overhead.

Operating Income

The profit realized from a business's core operations, excluding expenses related to financing and investments.