By Using Research to Stay in Touch with Prospects, an Advertiser

question 36

Multiple Choice

By using research to stay in touch with prospects, an advertiser should:

• A)improve effectiveness and profitability.
• B)improve efficiency.
• C)anticipate which promotional steps guarantee a positive outcome.
• D)reduce the size of a prospective target audience.
• E)verify findings about demographics of a prospective audience.

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Definitions:

Water

A transparent, tasteless, odorless, and nearly colorless chemical substance that is the main constituent of Earth's streams, lakes, and oceans, and the fluids of most living organisms.

Fermentation

A metabolic process that produces chemical changes in organic substrates through the action of enzymes, leading to the production of energy in the absence of oxygen.

ATP Production

The process by which cells generate adenosine triphosphate (ATP), the main energy currency of the cell, through pathways such as cellular respiration or photosynthesis.

Animals

Multicellular, eukaryotic organisms of the kingdom Animalia that are capable of locomotion, responsive to their environment, and feed by consuming other organisms.