Which Would NOT Be a Variable That Could Be Evaluated

question 89

Multiple Choice

Which would NOT be a variable that could be evaluated in pretesting?

• A)ability of the ad to attract attention
• B)comprehension by the reader/viewer
• C)playback of copy points
• D)ability to predict the success or failure of an ad
• E)irritation level

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Definitions:

Sports Nutrition

The branch of nutritional science focused on optimizing dietary intake for athletic performance and recovery.

Mass Media Messages

Information or promotional content disseminated through widespread communication channels like television, radio, and the internet.

Develop Initial Message Concepts

The process of creating preliminary ideas or themes for messages intended for communication campaigns or strategies.

Role-playing

A training or educational technique where individuals act out roles to improve skills, understand situations, or solve problems.