Examlex
In so-called finished print tests, ads are measured for all of the following EXCEPT:
Happiness
A mental or emotional state of well-being characterized by positive emotions ranging from contentment to intense joy.
Physiological Component
Aspects of psychological experiences that are tied to the functions and responses of the body, such as heart rate or hormone levels.
Perceptual Component
The aspect of perception involving the interpretation and organization of sensory information to understand the environment.
Cognitive Component
The aspect of attitude that involves a person's beliefs, thoughts, and knowledge about the subject.
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