To Help Determine the Incentive Needed, the Type of Promotion

question 97

Multiple Choice

To help determine the incentive needed, the type of promotion that will likely have the greatest appeal, and the media needed to reach a desired audience, you need in-depth situation analysis and:

• A)setting down specific program objectives.
• B)strategy development.
• C)targeted programming.
• D)underlying problems facing the brand.
• E)promotional objectives.

---

Definitions:

Supplier's Account

An account used to record transactions and balances owed to suppliers.

Customer Account

An account representing the ongoing transactions, balances, and records of purchases and payments between a company and its customer.

Customer Account

An account maintained by a business for each customer to track transactions, balances, and other relevant information.

Supplier's Account

An account kept by a business to record transactions (like purchases and payments) related to a specific supplier.