The Type of Sales Promotion in Which Points Are Won

question 95

Multiple Choice

The type of sales promotion in which points are won or earned, tracked, and redeemed for merchandise by the consumer is called:

• A)consideration program.
• B)fulfillment program.
• C)blanket distribution method.
• D)loyalty incentive.
• E)mobile coupons.

Grasp the concept and effects of stock splits on share structure and marketability.

Know the reporting requirements for dividends and stock splits in the financial statements.

Recognize the legal and regulatory requirements for declaring dividends.

Understand the market implications of stock dividends and stock splits.

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Definitions:

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Conditioned Stimulus

An initially impartial stimulus which, upon association with an unconditioned stimulus, gradually brings about a conditioned response.

Unconditioned Stimulus

A stimulus that naturally triggers a reflexive response without the need for prior learning.

Stimulus Generalization

A learning process in which the conditioned response is evoked by stimuli that are similar to the conditioned stimulus.