Primary Purposes of Co-Op Advertising, Include All of the Following

question 53

Multiple Choice

Primary purposes of co-op advertising, include all of the following EXCEPT:

• A)to benefit retailers by helping them stretch their advertising budgets.
• B)to allow national manufacturers to build goodwill with retailers.
• C)to qualify national manufacturers for local advertising rates, especially in newspapers.
• D)to build better relationships with the media who strongly support the concept.
• E)to ensure that retailers pay at least 60 percent of local advertising costs.

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Definitions:

Unemployment Relief

Government programs or measures designed to provide financial aid or jobs to individuals who are unemployed.

Surplus Food

Food production that exceeds the immediate consumption needs of the population, which can be stored or distributed as needed.

Joblessness

The state of being without employment, often measured as an unemployment rate within an economy.

Bonus Expeditionary Force

A group of World War I veterans who marched on Washington D.C. in 1932 to demand early payment of a promised bonus.