Applying the CRM Concept, a Company Using Sophisticated Software and the Internet

question 96

Multiple Choice

Applying the CRM concept, a company using sophisticated software and the Internet could achieve:

• A)higher customer loyalty and retention.
• B)reduced costs for repairs.
• C)less need for Web site security.
• D)reduced manufacturing costs.
• E)less cross-selling.

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Definitions:

Robert M. Yerkes

An American psychologist best known for his work in intelligence testing and comparative psychology.

Intelligence Test

A standardized assessment used to measure a person's cognitive abilities and potential in comparison to the population.

Eugene Debs

An American socialist, political activist, and trade unionist, best known for his role in organizing the American Railway Union and his five runs for U.S. president on the Socialist Party ticket.

Draft

A system of compulsory recruitment for military service, often utilized during times of war to raise armies.