Which Would NOT Be a Characteristic of Trade Shows

question 82

Multiple Choice

Which would NOT be a characteristic of trade shows?

• A)In a typical year, almost 100 million people will attend them.
• B)a prime example of an integrated promotion
• C)sponsorship always used as a stand-alone marketing tool
• D)provides fulfillment of a number of objectives from product introduction to direct selling
• E)create opportunities for on-site market research

---

Definitions:

Asset Account

An account on a company's balance sheet that represents the resources owned by the company that have economic value.

Liability Account

An account on the balance sheet indicating obligations or amounts owed to others that will require a future outlay of resources.

Recording

The process of documenting financial transactions in the accounting records.

Common Stock

A type of equity security that represents ownership in a corporation, granting holders voting rights and a share in the company's profits via dividends.