All of the Following Are True of Directories, Including the Yellow

question 96

Multiple Choice

All of the following are true of directories, including the Yellow Pages, EXCEPT:

• A)cost-efficient medium for reaching serious prospects.
• B)few companies bother to include some directory advertising in their marketing plans.
• C)more than 10,000 printed directories for both consumers and trade buyers.
• D)service businesses rely on them as their sole type of promotion.
• E)readers are often consumers in the mood to purchase.

---

Definitions:

Birth Process

The physiological sequence of events that lead to the delivery of a baby from the mother's uterus into the outside world.

Genotype

The genetic endowment of an individual.

Phenotype

An organism’s observable characteristics that result from the interaction of the genotype with the environment.

Infant Mortality

The rate at which babies under one year of age die, considered a critical indicator of the health and well-being of a population.