As Catalogers Move into Online Options, Which of the Following

question 42

Multiple Choice

As catalogers move into online options, which of the following statements is untrue?

• A)Catalogers must integrate multiple channels so they work effectively together.
• B)Catalogers must deal effectively with a customer-controlled online environment and find ways to encourage prospects to visit their Web sites.
• C)Catalogers may find relief from related production and postage costs.
• D)Catalogers must embrace the concept of the data warehouse to integrate information into a single transaction history, regardless of what channels a customer uses.
• E)Catalogers must establish the fact that although a new medium, they are trustworthy.

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Definitions:

Range Of Meanings

The spectrum or variety of interpretations that a word, phrase, or concept can have.

Celibacy

The practice of abstaining from marriage and sexual intercourse for religious or personal reasons.

Sexually Active

Engaging in sexual activities with one or more partners.

Nonsexual Affection

Expressions of care or love that do not involve sexual activity, such as hugging or kissing on the cheek.