The Key to CRM and to Fully Utilizing the Benefits

question 75

Multiple Choice

The key to CRM and to fully utilizing the benefits of database marketing is:

• A)inexpensive handling of consumer requests for basic information.
• B)maintaining personal contacts that customers say they like.
• C)building models of behavior in order to avoid having to deal with customers directly.
• D)providing information that allows a company to maintain customer loyalty and profitability.
• E)having service representatives to help on a 24-hour basis.

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Definitions:

HMO

Health Maintenance Organization, a type of health insurance plan that limits coverage to care from doctors who work for or contract with the HMO.

Fee Schedule

A list of predetermined payment amounts for professional services provided to patients.

Payment Amounts

The sums of money paid or to be paid for goods, services, or obligations.