As Catalogers Move into Online Options, Which of the Following

question 42

Multiple Choice

As catalogers move into online options, which of the following statements is untrue?

• A)Catalogers must integrate multiple channels so they work effectively together.
• B)Catalogers must deal effectively with a customer-controlled online environment and find ways to encourage prospects to visit their Web sites.
• C)Catalogers may find relief from related production and postage costs.
• D)Catalogers must embrace the concept of the data warehouse to integrate information into a single transaction history, regardless of what channels a customer uses.
• E)Catalogers must establish the fact that although a new medium, they are trustworthy.

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Definitions:

Chytrid

A type of fungus belonging to the phylum Chytridiomycota, notable for being parasitic or pathogenic in some aquatic species.

Parasite

A living entity that resides within or on a host organism, deriving its nourishment to the detriment of the host.

Lichen

Symbiotic organisms composed of a fungus and a photosynthetic partner (usually an alga or cyanobacterium) that live together and function as a single ecological unit.

Benefit From Each Other

A situation or relationship in which all parties involved gain advantages or positives from their association or interaction.