Applying the CRM Concept, a Company Using Sophisticated Software and the Internet

question 96

Multiple Choice

Applying the CRM concept, a company using sophisticated software and the Internet could achieve:

• A)higher customer loyalty and retention.
• B)reduced costs for repairs.
• C)less need for Web site security.
• D)reduced manufacturing costs.
• E)less cross-selling.

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Definitions:

Durkheim

A foundational sociologist who emphasized the importance of social structures and institutions in shaping individual behavior and contributed major theories on social cohesion and anomie.

Egoistic Suicides

A concept by Emile Durkheim referring to suicides resulting from a lack of integration of the individual into society.

Integrated

Refers to the process of combining or coordinating separate elements to form a cohesive whole.

Rituals

Are prescribed procedures for conducting ceremonial acts, often with a symbolic significance in societies.