Digital Is Creating a Public Relations Problem for Marketers Trying

question 66

True/False

Digital is creating a public relations problem for marketers trying to reach consumers because of privacy concerns over the collection and use of personal data.

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Definitions:

Mental Image

A representation of something formed in the mind, often used in the context of branding or product perception.

Brand Recognition

is the extent to which consumers can correctly identify a brand by its attributes, such as logos, colors, or slogans.

Brand Preference

The degree to which consumers favor one brand over competing brands, often influenced by marketing, personal experiences, and perceptions.

Strategy Canvas

Tool for plotting out the competitive position of a company relative to its competitors, focusing on key success factors and performance indicators.