Which of the Following Is NOT an Appealing Feature of Cross-Media

question 94

Multiple Choice

Which of the following is NOT an appealing feature of cross-media buys for national advertisers?

• A)provides extended reach
• B)complementary nature of TV and magazines to reach segments of the general public
• C)provides welcomed variety in advertising themes
• D)allows for creative executions
• E)annoys heavy users of other media

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Definitions:

Budget Line

Represents the combination of goods a consumer can purchase with a specific budget at given prices.

Slope

The rate at which a line inclines or declines, showing the relationship between the change in the vertical axis to the horizontal axis.

Budget Line

A graphical representation of all possible combinations of two goods that an individual can purchase given their income and the prices of the goods.

Quantity Discounts

Price reductions offered to buyers purchasing in large volumes, aimed at encouraging larger purchases and fostering customer loyalty.