Which of the Following Is a NOT Primary Marketing Advantage

question 53

Multiple Choice

Which of the following is a NOT primary marketing advantage common to out-of-home advertising?

• A)can provide directions to local retailers
• B)creates continuity for a brand or message
• C)quickly builds brand awareness and reinforces existing ones
• D)highly adaptable to any message or brand
• E)has become less and less attractive to national advertisers

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Definitions:

Domestic Corporations

Companies that are incorporated and operate within the country where they were formed.

Excess Fair Value

The amount by which the fair market value of an asset exceeds its carrying value on the balance sheet.

Franchise Contract

A legal agreement granting a person or group the rights to operate a business under the franchisor's model and brand for a specified period.

Controlling Interest

An ownership interest in an entity that gives the holder the power to direct or influence the management and policies of the entity through ownership of a majority of voting shares.