Which of the Following Is NOT True of Direct Mail

question 89

Multiple Choice

Which of the following is NOT true of direct mail as an advertising medium?

• A)It represents 23% of U.S. advertising expenditures.
• B)Direct mail's share of direct response advertising will decrease in the future due to rising costs.
• C)The sheer volume of mail that households receive makes it difficult to gain a competitive advantage.
• D)As long as a business has a quality product and a competitive offer, the mailing list is not that important.
• E)Despite recent competition from e-mail, telemarketing, and other direct-marketing options, direct mail remains a primary advertising vehicle.