Which of the Following Characteristics Would Make You Hesitate to Buy

question 3

Multiple Choice

Which of the following characteristics would make you hesitate to buy advertising in a magazine when you are planning to introduce a new product in a timely fashion?

• A)long lead time
• B)extended growth of the medium
• C)range and number of specialized vehicles available
• D)the portability of the magazine
• E)poor social image of most magazines

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Definitions:

Public Relations

The practice of strategic communication that enhances beneficial ties between organizations and the people they serve.

Promotion Decision Process

The sequence of steps a company follows to plan and execute marketing strategies to increase awareness or sales of a product or service.

Implementation Phase

The stage in a project or plan where strategies are executed and the plan is put into operation.

Planning Phase

The planning phase involves the process of defining business goals, strategies, and actions prior to the implementation stage of a project or business operation.