To Merge and Purge Lists in Order to Enhance Their

question 13

Multiple Choice

To merge and purge lists in order to enhance their quality is the primary job of the:

• A)service bureau.
• B)list broker.
• C)list manager.
• D)lettershop.
• E)response lists.

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Definitions:

Open-Ended

Questionnaire or interview questions designed to allow respondents to answer in their own words, rather than selecting from a set of predetermined responses.

Closed-Ended

Pertaining to a question or survey response option that limits answers to a set of predefined choices, making data easier to quantify.

Negative Wording

The use of language with negative connotations or phrasing that can influence the responses or perceptions in surveys and experiments.

Self-Serving Bias

The common human tendency to attribute positive events to one's own character but attribute negative events to external factors.