What Occurred in the 1950s That Prompted Magazines to Market

question 82

Multiple Choice

What occurred in the 1950s that prompted magazines to market themselves as a specialized medium that reached targeted prospects in the more general U.S. population?

• A)The Yankees started becoming a dynasty.
• B)Marilyn Monroe became a media darling.
• C)Television became a national advertising medium.
• D)Dick Clark created American Bandstand.
• E)Radio's listenership had started to fall.

---

Definitions:

Carl Rogers

An influential psychologist who developed client-centered therapy, emphasizing unconditional positive regard, empathy, and the importance of the client in the healing process.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.

Id

In psychoanalytic theory, the part of the mind in which innate instinctive impulses and primary processes are manifest.

Superego

The third psychic structure, which functions as a moral guardian and sets forth high standards for behavior.