Online Competitors Introduced Two New Concepts That Challenged Newspaper Executives

question 21

Multiple Choice

Online competitors introduced two new concepts that challenged newspaper executives to maintain the foothold their classified advertising sections had. The concepts are:

• A)total-market coverage and inserts.
• B)aggregation and vertical sites.
• C)zoning and blown-ins.
• D)co-ops and preferred-position rates.
• E)amelioration and suspension.

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Definitions:

Crowdfunded Product

A product or project financed by raising small amounts of money from a large number of people, typically via the Internet.

Advertised Ship Date

The publicly announced date on which a product is expected to be shipped to customers or retailers from the manufacturer.

Crowdfunding Site

A website that allows individuals or businesses to raise funds for various projects or ventures by collecting small amounts of money from a large number of people.

Formal Loan

A loan that is legally structured and documented, typically provided by financial institutions under agreed terms and conditions.