The Affinity Radio Builds with Listeners Carries Over To

question 30

Multiple Choice

The affinity radio builds with listeners carries over to:

• A)the ease agencies have in selling even more time to a client.
• B)the credibility it lends to products or services advertised.
• C)helping clients overlook the "background" phenomenon.
• D)agencies overlooking the limited audience research information available.
• E)station selection transition.

Differentiate between absorption costing and contribution margin income statement methodologies.

Know the impact of cost structure on net income volatility.

Calculate the sales volume needed to attain a specific target profit.

Assess the financial viability of spending on advertising based on its potential to increase sales.

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Definitions:

Incremental Costs

Additional costs that a company incurs when increasing its production or activities over a certain threshold.

SBU

Strategic Business Unit; a semi-autonomous unit within a firm that focuses on a specific market segment or product line.

Cash Cow

A business, product, or asset that consistently generates significant amounts of cash flow, often requiring little investment to maintain.

Strategy and Structure

Refers to the alignment of an organization's strategic goals with its structural design to enhance efficiency, effectiveness, and competitive advantage.