Challenges in Positioning That Advertisers Could Face Include

question 69

Multiple Choice

Challenges in positioning that advertisers could face include:

• A)sticking to appeals that are undervalued.
• B)damaging a product image by changing the appeals.
• C)expanding into a market well beyond the tipping point for the product.
• D)knowing the competition so well that you take them for granted.
• E)keeping the focus on a single position in all conditions.

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Definitions:

Wrongful Conduct

Actions or behaviors that violate legal or ethical standards, causing harm or damage.

Compensation

Payment or remuneration awarded to someone in exchange for services rendered or as reparation for loss or injury.

Trespass

The act of unlawfully entering or occupying someone's property without permission.

Conversion

The wrongful taking, using, or retaining possession of personal property that belongs to another.