Radio More Than Virtually Any Other Media

question 14

Multiple Choice

Radio more than virtually any other media:

• A)creates an intimate, one-on-one relationship with prospects.
• B)presents creative effects at a higher production cost than virtually any other medium.
• C)is locked into the home and car, not proximate to the selling point.
• D)has escaped the conglomeration movement evident in other media.
• E)has suffered from effects of conglomeration.

---

Definitions:

Increased Government Spending

A fiscal policy where the government expands its expenditures to stimulate economic growth or address public needs.

Annual Budget

A financial document forecasted for a year that outlines expected income and expenditure for an organization or government.

Government Funds

Financial resources allocated by the government for specific purposes, often aimed at public projects or to aid sectors of the economy.

Subsidiaries

Companies that are completely or partly owned and partly or wholly controlled by another company, known as the parent company.