Radio Uses a Number of Creative Devices to Substitute the Ear

question 5

Multiple Choice

Radio uses a number of creative devices to substitute the ear for the eye in order to overcome its lack of visuals. Which of the following techniques could be used?

• A)harmonics
• B)smooth copy
• C)long but rhythmic copy
• D)increased amplitude
• E)vivid description

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Definitions:

Expectancy Theory

A psychological theory that describes the process by which individuals decide on behavioral options, based on their expectations of the reward's value and the likelihood their efforts will lead to expected performance.

Instrumentality

The belief that a certain amount of effort will lead to the desired performance and outcome.

Employee Theft

The act of stealing or misappropriating assets or resources from an employer by an employee.

Equity Theory

A theory in psychology that explains how individuals gauge the fairness of their work outcomes in relation to the work outcomes of others.