When NBC Began an Online-Only Series, Star Tomorrow, It Was

question 8

Multiple Choice

When NBC began an online-only series, Star Tomorrow, it was trying to:

• A)creatively use the Internet and cross-media deals to attract advertisers.
• B)reduce production costs for content.
• C)transition to a purely digital networking scheme.
• D)pre-sell consumers on pilot programs for new broadcast TV series.
• E)drum up votes for people they wanted to advance to the next round.

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Definitions:

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