A Competent Media Planner Would Look Increasingly at Network Radio

question 36

Multiple Choice

A competent media planner would look increasingly at network radio to:

• A)double the amount of dollars spent so they reach $28 billion.
• B)extend reach to working men and light users of other media.
• C)build greater brand awareness through inexpensive additional frequency to prime target audiences.
• D)act as the primary vehicle for a campaign.
• E)extend reach to working women and light users of other media.

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Definitions:

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The disciplined art of ensuring that you use the best thinking you are capable of in any set of circumstances.

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A person who carries out a formal inquiry or investigation to discover and examine the facts of an issue.

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Information, understanding or skills acquired through study, experience or discovery that surpasses previously established beliefs or facts.

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