The Process of Selling Radio Time Starts with the Sales

question 23

Short Answer

The process of selling radio time starts with the sales rep's ________, which entails walking a fine line between aggressive selling and acknowledging the strength and contributions of other media.

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Definitions:

Attracts

To draw interest or attention to something or someone, often resulting in a reaction or response.

Wins

Achievements or successes in a specified area, often used in a business context to denote significant accomplishments or deals secured.

Supplier Activities

Operations and processes undertaken by suppliers, including production, delivery, and quality control of goods and services.

Incurred

Refers to costs or expenses that have been recognized or accumulated through activities or transactions.