Which Two Characteristics of Radio Give It the Ability to React

question 37

Multiple Choice

Which two characteristics of radio give it the ability to react quickly to changing market conditions?

• A)commercials and reach
• B)immediacy and flexibility
• C)pinpoint audience targeting and recency
• D)overall reach and frequency
• E)amplitude and frequency modulation

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Definitions:

Implied

Suggested or inferred from actions or statements, rather than being explicitly stated.

Federal Regulations

Laws and rules imposed by federal government agencies to regulate various activities and industries across the country.

Corporation

A legal entity separate from its owners, with its own rights and liabilities, allowing it to own assets, incur debts, and enter into contracts.

Par Value Stock

Capital stock that has been assigned a value per share in the corporate charter.