Even When the Overall Commercial Time Remains Constant, When the Number

question 61

True/False

Even when the overall commercial time remains constant, when the number of commercials in a program increases, there is a perception of clutter.

---

Definitions:

Fornix

A C-shaped bundle of nerve fibers in the brain that plays a key role in cognitive functions and memory formation.

Executive Functions

Functions of the brain that involve the ability to sustain concentration; use abstract reasoning and concept formation; anticipate, plan, and program; initiate purposeful behavior; self-monitor; and shift from maladaptive patterns of behavior to more adaptive ones.

Prefrontal Cortex

The front part of the frontal lobe of the brain, involved in complex behaviors such as planning, decision making, and moderating social behavior.

Hippocampus

A critical region of the brain involved in memory formation and spatial navigation.